The Journal

On getting cited by the machines.

No fluff, no jargon farming. How AI assistants actually decide who to recommend — and what to do about it.

4 Jul 2026 · 4 min

Why ChatGPT recommends your competitor instead of you

AI assistants answer buying questions every day. If your name never comes up, it is rarely because your product is worse — it is because the machine has no reason to trust you exists.

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4 Jul 2026 · 5 min

llms.txt, explained: does it actually get you cited?

A plain-English look at the file everyone in AI-SEO is talking about — what it does, what it does not do, and where it fits in a real citation strategy.

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4 Jul 2026 · 5 min

Is your website invisible to AI? A 6-point readiness check

Before you worry about winning AI answers, make sure the machines can see you at all. Six things that silently keep businesses out of the conversation.

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